A tire cleaner he created himself has one area man dreaming of going big. Joseph Savage and his oldest son began their small entrepreneurship selling the cleaner, Savage Beast, nearly five years ago.

It was his youngest son and nephew who convinced him to start a business.

“Trying to start a small business is going to take hard work and dedication and I asked God to guide me,” Savage said.

A clean tire is something Savage is very passionate about.

“To make a car look clean you have to do something with the tires,” Savage said. “If you don’t have the tires looking good, the car doesn’t look as clean.”

Figuring out his product was the tough part and it was a trial and error to get his formula right, according to Savage. He tested out his chrome cleaner by wiping down his pipes in his house he said.

“It’s chemical mixture of a lot of different chemicals, and I found a way to mix them,” Savage said. “I got a chemist to help me create them, and I added something to it to enhance the product.”

Savage often attends various car shows in the area marketing his product to get the word out.

“I’ve been getting a lot of good feedback about my product,” Savage said. “I had a guy come all the way from Wilson to buy another bottle.”

He is hoping one day to get his product out in stores, but he is currently content presenting his cleaner to people at car shows.

“It costs a lot of money to do that, as I have researched a little bit,” Savage said. “A product code number costs about $4,000 per product to get that bar code on the product.”

For more information about Savage Cleaner visit Savage’s YouTube channel at www.youtube.com/savagebeasttireshineliquid or e-mail savagemarketing@suddenlink.net.