COASTAL SERVICEBERRY (Amelanchier oblongifolia) is a small tree that blooms early in the growing season before the trees in the forest overstory have sprouted leaves. It only occurs in wetland forests. Its white flowers are on display along U.S. Hwy 64 on Alligator River National Wildlife Refuge and along the Scuppernong Interpretive Boardwalk on Pocosin Lakes National Wildlife Refuge. Serviceberry is a member of the rose family and its fragrant flowers attract large numbers of bees. It will bear fruit in early April before any other fruit is available to wildlife.