Why downtown matters

Downtowns are important because they represent the heart and soul of any community. A healthy, vibrant downtown is an indicator of the economic and community condition of the city and the county, which in turn contributes to its overall growth, economic potential and perception. Downtown’s are everyone’s neighborhood.

Why rebuild downtown first

Downtowns are iconic and powerful symbols for a city and often contain the most iconic landmarks, distinctive features and unique neighborhoods. Given that most downtowns were one of the oldest neighborhoods citywide, they offer rare insights into their city’s past, present and future.

Revitalization of downtowns and central city neighborhoods can be challenging at best. They can be gritty, cranky, often struggling and contentious — but are always exciting. They are also often the hotbeds of business creativity, neighborhood activism, non-profit entrepreneurs, economic diversity and an attraction for visitors, seniors and young talent.

Furthermore, a city’s downtown area has an important and unique role in economic and social development. Downtowns create a critical mass of activities where commercial, cultural and civic activities are concentrated. This concentration facilitates business, learning and cultural exchange

Why downtown Washington matters

Downtown Washington is our place to gather and build community, create a sense of place and pride and celebrate our historic character. At the heart of our downtown’s success is its ability to offer residents, visitors and employees a safe, welcoming and vibrant environment. A successful downtown is essential to attracting businesses and talent, while supporting existing businesses. Downtown Washington is positioned to lead the greater Washington region as a vibrant pedestrian-friendly downtown that serves as the premier center for the arts, dining, retail, entertainment, business and urban life. The revitalization and growth of Washington’s downtown serves as the economic hub to grow the rest of the city. A economically viable City of Washington then serves to power the rest of the region.

Love where you live.

John Jesso is Managing Broker of Market Leader Realty and Executive Director of Washington Harbor District Alliance.