Published 12:32 am Thursday, August 11, 2011
Kudos to the Washington City Council for endorsing the plan to create a “brand” for the Original Washington — and for appropriating $2,000 to help develop that brand.
The project, which would promote Washington and surrounding environs, is an initiative of the Washington Tourism Development Authority, Washington Harbor District Alliance and the Washington-Beaufort County Chamber of Commerce. Those entities and the city are partners in the development of the brand, with each partner asked to invest $2,000 in the project.
“It has been noted that Washington lacks a comprehensive brand identity/image. A committee of community partners (WTDA, WHDA, the City, and WBC Chamber) have been working for approximately six months to determine the best next step in the development of a comprehensive brand,” reads a memorandum from Lynn Lewis, the city’s tourism-development director, to the mayor and council.
What is appealing about the project is the public will have a say in determining how to brand the city. The brand won’t be the result of some out-of-town group, Lewis told the council during its meeting Monday.
To that end, a one-day workshop will be conducted, during which community stakeholders will provide input for the project. The public will have a chance to weigh in on what that workshop produces.
That’s only right, considering taxpayers are helping foot the bill for the project.
So, put on those thinking caps and help develop a brand for Washington.