Community branding research progressing

Published 12:29 am Friday, November 4, 2011

In July, the Washington City Council endorsed a project to develop a community brand for the city.

The development of a community brand will allow the city and other partner organizations to have one common theme in its efforts to promote the city to businesses, residents and visitors.

Eye Integrated Communications conducted a workshop with a broad cross-section of residents in September. The purpose of the workshop was to identify the common messages and impressions that are associated with Washington as a place to live, conduct business or visit.

The results of the workshop have been condensed into a PowerPoint presentation for public viewing.

City Channel 9 (channel 9 on the Suddenlink cable-television service in Washington) is broadcasting a presentation of the work that came out of the undertaking.

The presentation goes through the process and identifies key messages that resonated with the participants. The presentation, titled “COW Branding Workshop Summary” may be viewed at various times during the day on City Channel 9 or on

This workshop is only the first stage of the branding process. It is critical that more observations are captured. Input is being sought from local residents, businesses and visitors regarding the outcomes of the workshop. Do you feel that the workshop captured the essence of Washington?

Feedback and comments on the presentation will be accepted through Wednesday via email to or by mail to Community Branding Project, P.O. Box 1765, Washington, NC 27889.

Comments may be directed to Eye Integrated via phone at 252-353-0722.