The East Carolina Bank has promoted Lorie Runion and Will Sampson to posts as executive vice presidents.

Runion also serves as ECB’s chief administrative officer and corporate secretary. Sampson also serves as ECB’s chief information officer.

Runion assumes responsibility for ECB’s Corporate Communications function which involves the development and implementation of communications programs to a wide range of stakeholders.

Sampson has the responsibility for oversight of deposit operations; vendor provided resources; internal hardware and software systems; daily data processing; electronic banking; internet banking; communications systems; system administration; quality control; related special projects, facilities management and the ECB card center.

“I am certainly honored and very pleased to be appointed as ECB’s EVP, CAO and to continue to work with the dynamic leadership team here at ECB,” said Runion. “My energy will be focused on leveraging my talent to position ECB for our planned strategic growth and as a vibrant provider of financial services.”

“In the last 24 months we have successfully completed a forklift upgrade to our banking platform with no system untouched,” said Sampson. “Our team of talented and dedicated associates understands technology is a tool that cannot replace the personal, one-to-one aspect of banking so fundamental to customer engagement. Our role is to make banking easier for our customers and processes simpler for our associates. We are excited about our enhanced capability of offering new products and services — mobile banking, remote deposit via mobile phone, and real time banking to name a few. Customer experience is what it is about at the end of the day.”