The following exciting classes and seminars are available through the Continuing Education Department at BCCC. To register, call Eva Peartree at 252-940-6375 or email eva.peartree@beaufortccc.edu.

 

GETTING MORE BUSINESS WITH FACEBOOK PAID ADS

Since Facebook is showing less business pages, it is time to learn the real power of Facebook ads. The site has more than 1.49 billion monthly users, but less than 3 percent of customers may see a post. It is more useful to view Facebook as a powerful paid advertising platform than a free social media site. Get started with Facebook ads with as little as a few dollars per ad.

The seminar will discuss how to create low-cost tests to find out which ad is more important and how to analyze Facebook insights. The course will provide information on creating and optimizing advertising on Facebook. A business’s proper use of advertising on Facebook will allow for increased traffic to a business website, increased sales and increased awareness of the brand.

Martin Brossman, a success coach, speaker, trainer and author, has been networking in the Triangle since 1982. He has originated numerous successful in-person and online networking groups. Brossman teaches crucial new internet communications, such as blogging, podcasting and online networking. Brossman has offered training since 2006 to small business centers and chambers of commerce throughout North Carolina.

This class will take place on July 21 from 2-5 p.m. and is free to attend.

 

LEADERSHIP SERIES

Ed Ormsby will lead two seminars on July 26, one on business excellence and another on workplace ethics. Both are free and they run back-to-back.

Business excellence occurs when a business consistently executes effective and strategic steps that lead to goal achievement. A business’s success is dependent on the leader understanding that to attain true excellence, they must include management, employees, customers, clients and supplier interests in this quest. This seminar is designed to show business owners how other firms successfully attain excellence in their organizations. This seminar will take place at 2 p.m.

Workplace ethics refer to choosing the options that are determined to be the moral or legal “right” choices, even if other alternatives are very attractive, and even if one can get away with less ethical choices. Organizations that support ethics initiatives consistently show more productivity and employee retention than organizations that consider company ethics merely an issue of compliance. This seminar explains the meaning of business ethics, the cost of abuse and ways for companies to avoid such breaches. It can also be formatted for employees and associates who need to understand their employer’s position on this important issue and the possible consequences of abuse. This seminar takes place at 3 p.m. Ed Ormsby has been providing counseling and consulting services to small business owners for more than 20 years. In addition to more than five years as the director of the Small Business Center at Edgecombe Community College, Ormsby has more than 20 years’ experience consulting and counseling small business owners in marketing and management. He has held virtually every sales, marketing and executive management position with Fortune 500, mid-sized and small businesses throughout the Southeast. He has been a small business developer and owner for more than 20 years.

 

EXPLORE NURSING CAREERS WITH NEW CLASS

For students interested in becoming a Nurse Aide I or a Registered Medical Assistant, Beaufort County Community College is offering a prerequisite class designed to explore both career pathways.

The 24-hour class, “Exploring Healthcare Careers,” will teach students study skills and note-taking skills to help throughout their education. Students will also practice various test-taking tips.

In addition, both nurse aide programs require the Career Readiness Certification and the workplace observation assessment, along with the performance skills assessments, all of which will be offered as part of this class.

The class will take place from July 11 through Aug. 3, on Mondays and Wednesdays from 6:15-9:15 p.m., and will be taught by Danielle Street. There is a $75 registration fee for the class, which can be waived if the student meets one of the following criteria: is currently unemployed, has received notice of a pending layoff, working and eligible for the Federal Income Tax Credit or working and earning wages at or below the 200-percent federal poverty level. An additional $66 in assessment fees cannot be waived.

For more information, contact Lou Stout at lou.stout@beaufortccc.edu or 252-940-6307.