Mother’s Day boosts business for locals

Published 11:01 pm Sunday, May 14, 2017

Mother’s Day is an opportunity each year to show moms how much they are loved. But the holiday gave a welcome boost to local businesses, as well.

In the days leading up to Mother’s Day (Sunday), consumers were expected to spend more than last year, an average of $186.39, as compared to 2016’s $172.22, according to data from the National Retail Federation.

“With 85 percent of consumers surveyed celebrating the holiday, total spending is expected to reach $23.6 billion. That’s the highest number in the survey’s 14-year history, topping last year’s previous record of $21.4 billion,” an NRF report stated.

According to the report, consumer spending included: jewelry, 36 percent of shoppers surveyed; dinner or brunch, 56 percent; flowers, 69 percent; gift cards, 45 percent; clothing, 37 percent; electronics, 15 percent; personal services (i.e., spa day), 24 percent.

Jessica Long-Mills, owner of The Flower Spot in Chocowinity, said Mother’s Day has turned out to be one of the bigger occasions for florists, and at her shop, it was all hands on deck.

“I have found that Mother’s Day is one of the largest holidays for florists. For me it’s bigger than Valentine’s,” Long-Mills wrote in an email. “We make them all work, even my kids.”

Aaron Adams, of Stewart’s Jewelry Store in downtown Washington, said Mother’s Day also offered a boost as far as his line of business.

“We had a great Mother’s Day. It’s been wonderful,” he said. “Nice foot traffic. Can’t complain at all.”

Adams said the holiday isn’t the largest one for Stewart’s, as bridal season and Christmas top other events. However, he said Mother’s Day made a noticeable difference.

“We’ve all been here, and we’ve all been busy,” Adams said. “I’ll say it’s a nice holiday this time of year. … Mother’s Day and graduation, they all peak shopping, along with bridal season.”