New ECU Health logo revealed; re-branding to begin in May

Published 10:02 am Thursday, April 14, 2022

From Vidant Health

Greenville, N.C. – April 14, 2022 – Vidant Health and East Carolina University are excited to announce a logo for the ECU Health system, which will launch in the region starting in May.

“Eastern North Carolina’s vibrancy depends on strong collaboration between the institutional pillars that have long represented this region’s unique needs,” said Dr. Michael Waldrum, Vidant CEO and dean of ECU’s Brody School of Medicine. “The ECU Health logo is a symbol of our shared commitment to transforming and elevating health care for millions, training the providers of tomorrow, collaborating with community partners to solve complex issues and bringing clinical innovations that improve the lives of those who proudly call this region home.”

The ECU Health logo captures the essence of an innovative regional health system comprised of more than 13,000 dedicated health care workers, a thriving university, current and future generations of doctors committed to caring for North Carolina and the unwavering commitment of two organizations working collaboratively to transform the East.

“It is exciting to be a part of ECU’s continued transformation as we work to build pathways for sustained excellence here in Greenville and the region,” said ECU Chancellor Philip Rogers. “This partnership strengthens our institutions’ shared mission and ultimately betters the communities we serve. Sharing the new ECU Health logo begins an exciting chapter as we work collaboratively to build the health care enterprise for the region and expand our reach further into eastern North Carolina.”

The rebranding process for most Vidant entities is expected to begin in May and will take several months to complete. The Brody School of Medicine’s name will not change.

Naming conventions are as follows:

Hospitals:
·ECU Health Medical Center
·ECU Health Beaufort Hospital – A Campus of ECU Health Medical Center
·ECU Health Bertie Hospital
·ECU Health Chowan Hospital
·ECU Health Duplin Hospital
·ECU Health Edgecombe Hospital
·ECU Health North Hospital
·ECU Health Roanoke-Chowan Hospital
·The Outer Banks Hospital
·ECU Health Maynard Children’s Hospital

Other entities:

·Vidant Medical Group and ECU Physicians: the naming of the practice groups will be shared at a future date.

Vidant and ECU have a rich history of collaboration in health care, education and research. Vidant’s role as a regional rural health care leader, and Brody’s status as North Carolina’s leader in graduating physicians who practice in state, in primary care and in underserved areas is a natural partnership that will advance the combined mission of ECU Health.

ECU Health will strive to more effectively and efficiently address current issues facing the region – such as health disparities and care delivery obstacles – while also better anticipating future health care and educational needs.

“The rebranding to ECU Health is symbolic of the importance and longstanding cooperation of ECU’s Brody School of Medicine and Vidant Health. Together, we have long stood side by side advancing the health delivery, research and education mission for eastern North Carolina,” said Dr. Jason Higginson, executive dean of the Brody School of Medicine. “Having one brand will make our close and important relationship apparent to everyone.”