Southern Tuck in Belhaven changes ownership 

Published 11:13 am Tuesday, October 4, 2022

From Southern Tuck via press release

BELHAVEN – Southern Tuck in downtown Belhaven has changed ownership and will mark its grand opening on Saturday, Oct. 8 at 11 a.m. with a ribbon-cutting ceremony. Cassandra Eible, a retail veteran with over 25 years of experience, became the new owner Sept. 1. The boutique has been a pillar of Belhaven, well known for its friendly atmosphere and affordable prices.

Mayor Ricky Credle will be in attendance to commemorate the opening at 292B East Main Street. Food and drinks will be served, and an in-store raffle will be held for a chance to win store merchandise.

Cassandra is no stranger to the competitive retail industry. Her experience is in men’s and women’s ready-to-wear and luxury home and has held senior positions at Bloomingdale’s, Ann Taylor, and Banana Republic. She promises many of the existing labels will remain at Southern Tuck but plans to add her own personal touch and unveil new ideas and collections. The boutique currently carries men and women’s apparel, jewelry, shoes, baby, and other gifts.

Cassandra, who hails from New York, confesses the opportunity to own her own store wasn’t a reality at the time. However, a trip to Belhaven to visit her mom in the spring of 2020 during COVID changed the possibility. She was immediately attracted to the town and was drawn to Southern Tuck for its friendly atmosphere, styles, and unique collections.  When Cassandra learned the boutique was up for sale, she jumped at the opportunity.

“I am so incredibly excited and thrilled to take over Southern Tuck and be part of the Belhaven community. The loyalty from customers has been the key to the store’s success over the last few years,” said Cassandra. “I have a passion for fashion and have always dreamed of owning a business like Southern Tuck. I am overjoyed to continue what the previous owner created, but also looking forward to bringing new fresh styles and one-of-a-kind treasures to the boutique.”