Council OKs wayfinding signage

Published 8:18 pm Tuesday, August 26, 2014

CITY OF WASHINGTON | CONTRIBUTED DESIGN OPTIONS: Deep Fried Creative, working in partnership with the City of Washington, will present the final designs of the city’s Wayfinding Program at Monday’s city council meeting.

CITY OF WASHINGTON | CONTRIBUTED
DESIGN OPTIONS: Deep Fried Creative, working in partnership with the City of Washington, will present the final designs of the city’s Wayfinding Program at Monday’s city council meeting.

 

Finding one’s way around Washington should become easier if a new signage program designed by a local company, with input from the city, is implemented by the city.

Washington’s City Council, during its meeting Monday, listened to a presentation by Deep Fried Creative Advertising concerning the Wayfinding Program the city wants to implement. After the approximate13-minute presentation, the council gave the OK for the project to move forward. The wayfinding strategies designed for Washington would improve traffic circulation (vehicles and pedestrians) in the city and direct visitor dollars to where they would have the most economic impact, according to John Rodman, the city’s director of community and cultural services.

“Retail environments thrive when visitors cane easily find their way there. Districts become popular destinations when a brand-supportive wayfinding system illuminates a clearly marked path for patrons,” Rodman wrote in a memorandum to the mayor and City Council.

Adam Feldhousen, one of two Deep Fried Creative spokesmen at the meeting, said the colors proposed for the wayfinding signs are consistent with those used in the newest city logos, which were unveiled about two years ago. Councilman Doug Mercer asked for a sample of a proposed sign so he could better evaluate the color combinations, but Feldhousen told him that no sample sign existed.

The design package presented Monday is a mixture of two design concepts, one what incorporated a historic look (Concept A) and one that incorporated a modern look (Concept B). In a survey of 137 people, 77 people (56.2 percent) preferred Concept B and 56 people (40.8 percent) preferred Concept A. Four people (3 percent) did not respond.

Feldhousen said the design package presented Monday is “a fair representation of what the public would like to see and what we would like to see.”

Dustin Dixon, the other Deep Fried Creative spokesman, displayed a sample of the sheet metal that will be used to make the signs. Dixon said the metal sheeting — of considerable weight and strength — is rust-resistant and easy to maintain. Metallic decals would be used as letters on the signs, Dixon said.

“The next step in this process is going to be identifying where to consolidate and where the best places for these signs will be,” Feldhousen told the council.

 

 

 

 

About Mike Voss

Mike Voss is the contributing editor at the Washington Daily News. He has a daughter and four grandchildren. Except for nearly six years he worked at the Free Lance-Star in Fredericksburg, Va., in the early to mid-1990s, he has been at the Daily News since April 1986.
Journalism awards:
• Pulitzer Prize for Meritorious Public Service, 1990.
• Society of Professional Journalists: Sigma Delta Chi Award, Bronze Medallion.
• Associated Press Managing Editors’ Public Service Award.
• Investigative Reporters & Editors’ Award.
• North Carolina Press Association, First Place, Public Service Award, 1989.
• North Carolina Press Association, Second Place, Investigative Reporting, 1990.
All those were for the articles he and Betty Gray wrote about the city’s contaminated water system in 1989-1990.
• North Carolina Press Association, First Place, Investigative Reporting, 1991.
• North Carolina Press Association, Third Place, General News Reporting, 2005.
• North Carolina Press Association, Second Place, Lighter Columns, 2006.
Recently learned he will receive another award.
• North Carolina Press Association, First Place, Lighter Columns, 2010.
4. Lectured at or served on seminar panels at journalism schools at UNC-Chapel Hill, University of Maryland, Columbia University, Mary Washington University and Francis Marion University.

email author More by Mike