Here’s your sign: Wayfinding project on council’s agenda

Published 8:48 pm Saturday, February 7, 2015

CITY OF WASHINGTON | CONTRIBUTED SIGNAGE CHOICES: Deep Fried Creative, working with the city, presented these proposed designs to the City Council in August 2014.

SIGNAGE CHOICES: Deep Fried Creative, working with the city, presented these proposed designs to the City Council in August 2014.

“Sign, sign, everywhere a sign.”

That likely will not be the case with the wayfinding project being developed for Washington, but the project should make it easier for people to find their ways around the city.

During its meeting Monday, the City Council is scheduled to receive an update concerning the project from Deep Fried Creative spokesman Dustin Dixon. In August, the council listened to a presentation by Deep Fried Creative, an advertising company based in Washington, concerning the project the city wants to implement. After the approximate 13-minute presentation, the council gave the OK for the project to move forward.

Adam Feldhousen, one of two Deep Fried Creative spokesmen at the August meeting, said the colors proposed for the wayfinding signs are consistent with those used in the newest city logos, which were unveiled about two years ago. Councilman Doug Mercer asked for a sample of a proposed sign so he could better evaluate the color combinations, but Feldhousen told him that no sample sign existed.

The design package presented in August is a mixture of two design concepts, one that incorporated a historic look (Concept A) and one that incorporated a modern look (Concept B). In a survey of 137 people, 77 people (56.2 percent) preferred Concept B and 56 people (40.8 percent) preferred Concept A. Four people (3 percent) did not respond.

Feldhousen said the design package presented last summer is “a fair representation of what the public would like to see and what we would like to see.”

The wayfinding strategies designed for Washington would improve traffic circulation (vehicles and pedestrians) in the city and direct visitor dollars to where they would have the most economic impact, according to John Rodman, the city’s director of community and cultural services.

“Retail environments thrive when visitors cane easily find their way there. Districts become popular destinations when a brand-supportive wayfinding system illuminates a clearly marked path for patrons,” Rodman wrote in a memorandum to the mayor and council in August.

The council meets at 5:30 p.m. Monday in the Council Chambers in the Municipal Building, 102 E. Second St. To view the council’s agenda for a specific meeting, visit the city’s web­site at, click “Government” then “City Council” heading, then click “Meeting Agendas” on the menu to the right. Then click on the date for the appropriate agenda.



About Mike Voss

Mike Voss is the contributing editor at the Washington Daily News. He has a daughter and four grandchildren. Except for nearly six years he worked at the Free Lance-Star in Fredericksburg, Va., in the early to mid-1990s, he has been at the Daily News since April 1986.
Journalism awards:
• Pulitzer Prize for Meritorious Public Service, 1990.
• Society of Professional Journalists: Sigma Delta Chi Award, Bronze Medallion.
• Associated Press Managing Editors’ Public Service Award.
• Investigative Reporters & Editors’ Award.
• North Carolina Press Association, First Place, Public Service Award, 1989.
• North Carolina Press Association, Second Place, Investigative Reporting, 1990.
All those were for the articles he and Betty Gray wrote about the city’s contaminated water system in 1989-1990.
• North Carolina Press Association, First Place, Investigative Reporting, 1991.
• North Carolina Press Association, Third Place, General News Reporting, 2005.
• North Carolina Press Association, Second Place, Lighter Columns, 2006.
Recently learned he will receive another award.
• North Carolina Press Association, First Place, Lighter Columns, 2010.
4. Lectured at or served on seminar panels at journalism schools at UNC-Chapel Hill, University of Maryland, Columbia University, Mary Washington University and Francis Marion University.

email author More by Mike